Who said a girl can’t have it ALL? You can have a successful business and enjoy a highly successful life!
Welcome! I’m Jennifer Gaddis, Social Entrepreneur and Lifestyle & Marketing Expert
I teach busy mom-preneurs, women in business and working women, how to gain more freedom and become the CEO of their businesses and lives!
I teach women how to experience freedom, inside and out, while designing a business and life they love. I do this at business trainings and live events, as well as in my weekly show, Heels & Jeans TV. Here at Heels & Jeans, you’ll learn practical wisdom to help you get your time back and up-level your business and life.
After 7 years of building my business, I found that it wasn’t as simple as it might have originally seemed. It’s easy to get overworked and stressed trying to do everything yourself, while also maintaining a family, and trying to make time for yourself.
The story of Heels & Jeans
Not too long ago, I was working a full-time administrative position. My husband, two children and I were living in a one bedroom apartment to save money. We lived check to check with constant bank overdrafts. I never had enough time or money to take a “real” vacation. My pay only went up about 60 cents per year. I was trapped in a job where they controlled my time and income. My friends and family lived the same repetitive, unhappy lifestyle. I have always had the entrepreneurial mindset, but never knew how to get out there to make money and market what I was offering.
My biggest fear was going to sleep every night, knowing that for the next 365 days of the year, my life was already planned by a job. If I didn’t go to work every morning at 9 a.m., my family wouldn’t have a roof over their heads or food on the table. I had no control of my time or freedom.
In 2011, I co-founded a digital marketing company, located in Atlanta, GA. We specialized in mobile marketing for small to medium size businesses. At the same time, I co-founded a hair extension company, Baobei Hair International, with my mother, which specializes in the importation & distribution of premium 4A & 5A virgin hair extensions.
I went through several obstacles with the launch of these ventures. I actually felt like a prisoner in my own business. Obstacles I had to overcome were …
- running out of money every year.
- wasting money on unproductive team members and contractors.
- frustrations about not attracting the right customers and clients to fuel my income.
- being overwhelmed, overworked and unhappy, because I never had time to do the things I loved.
- being stuck at the same level for a period of time.
“I launched the Heels & Jeans Project to help women in business
who are experiencing the same challenges I faced and overcame.”
When I started my business, it felt like I had a J-O-B all over again. Over the next year, I immersed myself in books and the top coaching and training programs. I worked with other leaders in business to help me grow a successful business that also gave me time to do the things I enjoy. Over the next few months, my business grew. I was able to spend my days with my children and focus on personal activities that fulfilled me. In 2012, I launched the Heels & Jeans Project to help women in business who are experiencing the same challenges I faced and overcame.
So whether you’re an aspiring business owner, a new business owner or have been in business for years, a one-person show or a home-based mom with a family, I have been there. I would love to help you create a business that attracts ideal paying customers, gives you more freedom and allows you to increase your revenues while working less!
With loving advice, I will continue to inspire thousands of women to take action and stop allowing B.S. excuses from ruining their success. Watch Heels & Jeans TV to learn new business skills and personal development practices.
- Born in the great city of Chicago and raised in Atlanta, GA.
- Launched and grew a business on a $30,000 a year income.
- Worked in Corporate America for six years, from the age of 18, without a college degree.
- Went to college, but quit to start my own business.
- I am a mother of two and a wife.
- I enjoy traveling and learning from like-minded women.
- I live life to the fullest each and every day.
- I believe that being ordinary sucks.
- I learned that in order to succeed you MUST focus on just one thing at a time through completion.